Percentage of Users Going to Pinterest to Begin a New Project For instance, the average user spends 30 minutes and 95 minutes per day on Snapchat and TikTok, respectively. This is quite a lot shorter than on other social platforms. The average user spends 14.2 minutes on Pinterest daily. Past trends from 2022 include menstrual care, gothic home decorations, and rebel haircuts. To date, platform users have saved over 240 billion pins across over four billion boards. The second most popular is DIY and Crafts, with over 444 million boards and 19 billion pins, and the third is Food and Drink, with more than 18 billion recipes saved by Pinners. It has over 682 million boards and 23 billion pins. The most popular category on Pinterest is Home Decor. These categories have also witnessed an increase in saved pins and searches. In particular, there was an increase in new boards relating to gifts, home improvement, essential goods, baby products, and at-home workouts. This is thought to be partly down to the COVID-19 pandemic. In late 2020, Pinterest announced that there had been a surge in the number of boards created on a monthly basis. Statistics revealed by Pinterest show that 61% of users go to Pinterest to start a new project. Pinterest is a self-proclaimed ‘ visual discovery engine’ to help users find inspiration, such as for home decoration and cooking recipes. Read this article to uncover these interesting facts about Pinterest. But there are many important statistics that are valuable to know about the site in 2023. Siting reasons for protecting users' mental health, Pinterest also stated that beauty filters are still not a feature of the platform, and that its unique policies protect users from experiencing body-shaming.Pinterest is a popular social media platform launched in 2010 that lets users find and share ideas and interests. Pinterest recently stated that accounts on the platform would require age verification, be private by default, and include more vigilant parental controls - including a passcode for parents and guardians to prevent teen users changing their privacy settings without permission. Pinterest is often thought of as a safe, creative, and aesthetically pleasing corner of the internet, but unfortunately, it's young, female userbase are not entirely protected from online harms. Overall, Pinterest is much more likely to be used monthly, with just 18.6 percent of Pinterest app users having accessed the platform daily in 2021. When considering the unique concept behind Pinterest, usage frequency differs from most social media platforms. Additionally, accounted for 26 percent of social media referral traffic to, followed by Facebook with 18 percent. In May 2022, there were almost one billion visits to, making it one of the most visited sites online. Furthermore, Pinterest finds its popularity amongst women between the ages of 25 to 34 years.ĭue to Pinterest's design of being a visual search engine as well as a social media platform, it generates a substantial amount of web traffic. The image sharing service ranked ahead of Twitter and Reddit but fell far behind social media giants Facebook, YouTube, WhatsApp, and Instagram. When measuring by the amount of monthly active users, Pinterest ranked 15th in terms of the most popular social media network worldwide as of January 2023. Brazil ranked in second position with 28 million users, followed by Mexico and Germany.
208843Īs of January 2023, the United States was the country with the largest Pinterest audience size, with a total of 84.6 million users. As of December 2022, Pinterest was one of the most successful consumer internet and online service companies worldwide, with a market capitalization of 16 billion U.S.
dollars, after reporting its first positive net income the previous year. Additionally, in 2022, the company reported net losses of 96 million U.S. Pinterest’s advertising expenditure in 2022 amounted to 139.7 million U.S. Overall, Pinterest’s audience in the United States continued to account for the majority of the company’s revenue. dollars in 2022, up from 2.5 billion U.S. Pinterest’s annual revenue has continued to steadily increase over the past few years, generating 2.8 billion U.S. Founded in 2009 and headquartered in San Francisco, California, Pinterest is a global player on the social media landscape.
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